EarthLinks Landscaping
Founder & Business Owner: 2012 - 2021
As owner and director of EarthLinks Landscaping, I led the business through nearly a decade of growth, focusing on the design and implementation of residential and commercial gardens, parks, and playgrounds. My responsibilities included assessing client needs and creating functional, aesthetically pleasing outdoor spaces, overseeing all aspects from concept to completion. This covered hard and soft landscaping design, preparation of working drawings, detailed specifications, and professional 2D and 3D graphic presentations.
Key projects I designed and delivered include:
Multiple large-scale shopping complexes and recycling depots (design and build).
Full redesign and installation for a private hospital in Johannesburg.
The landscape design for PRASA and Gautrain Headquarters and the main departure station in central Johannesburg.
Communal recreation and arrival landscapes for a high-end private residential complex.
Playground and sensory garden designs and builds for schools.
Numerous bespoke private residential gardens.
I managed a team of 17 permanent staff, overseeing daily operations, training, and performance, with a strong emphasis on utilities management and resource efficiency. I also developed and managed key accounts (38 clients) for our sister company, EarthLinks Garden Care, fostering long-term client relationships.
Key tasks included:
Selecting materials and products suited to client preferences, budgets, and local climate.
Full project management—including conceptualising, planning, scheduling, and delivering high-quality projects.
Quality control, contract management, health & safety compliance, and strategic business development.
I took full responsibility for financial management, budgeting, and performance tracking, while also driving marketing and business development. As part of our campaigns, I regularly attended and exhibited at the Decorex Expo to promote our services and grow our client base. I also managed competitor analysis, market research, social media advertising, and ongoing engagement with suppliers and clients to ensure EarthLinks remained a market leader.
